While being in a new place – a hotel, hostel, hospital, airport, government offices or an office building, sports hall, art gallery, train station etc. we’re bombarded by tons of messages in the form of flyers, info boards that very rarely fulfill our needs and answer our questions to our satisfaction.
According to a McKinsey report, over 9 hours a week is wasted on searching for information. Much if it is context-related information – finding an office number, a restaurant address, transport timetable. According to StatCounter, in may 2017 more than 57% of all internet traffic was generated by mobile devices.